These are full text versions of past Lifakei seminars on business strategy — not summaries, not bullet points. Each transcript keeps the original discussion structure so you can follow the reasoning, not just the conclusions. Useful when you want to revisit a specific argument or share a session with a colleague who missed it.
Most strategies don't fail dramatically — they quietly stop fitting the situation. This session looks at how to recognise that moment before it costs too much, and what the diagnostic process actually looks like in practice.
Price communicates something to the market beyond what you charge. This session covers how pricing decisions interact with positioning, and why changing a price without changing the surrounding context rarely works the way founders expect.
A lot of positioning frameworks sound useful until you try to apply them to a real business. This session strips the theory back and works through what differentiation actually requires — and which trade-offs are unavoidable.
Structure shapes which decisions get made quickly and which get stuck. This session examines how reporting lines and team boundaries influence strategic execution — often in ways that weren't intended when the structure was designed.
Entry strategies look clean in case studies and messy in reality. This session focuses on the gap between planning and execution — specifically the assumptions that tend to break first and the signals worth watching in the first 90 days.
A strategy that people can't explain in their own words tends not to travel far through an organisation. This session looks at how strategic narrative gets built, where it typically breaks down, and what leaders can do to close that gap.